Industries · Consumer goods

One approved claim, five versions of it in market.

Retailer RFPs, vendor portals and sustainability surveys all ask for the same claims, certifications and product data. Tribble answers them from what regulatory, quality and sustainability already approved, so every retailer gets the same answer.

Book a demo See the documents ↓

Retailer onboarding and category reviewExample

2.1Provide substantiation for the on-pack claim "dermatologist tested". RegulatoryApproved answer, reused
3.2List allergens and certifications for each SKU. QualityApproved answer, reused
4.4Report packaging recyclability and recycled content by SKU. SustainabilityApproved answer, reused
5.1Describe your recall process and your last mock recall. QualityApproved answer, reused
6.2Share your plan to grow the category in our stores next year. SalesNew, sent to its owner

Answers that match an approved claim or record come back with their source. Anything new goes to its owner.

The documents retailers send.

Grouped by who owns the answer. Every one draws on the same approved claims and product data.

Document	What it asks for	Answer it with
Sales and category
Retailer RFPs and category reviews	Assortment, pricing, promotion and growth plans	RFP automation →
Vendor onboarding	Supplier forms, insurance, EDI and compliance	Proposal automation →
Regulatory and claims
Claims substantiation requests	The evidence behind every on-pack and marketing claim	Proposal automation →
Quality and safety
Product safety and quality questionnaires	Allergens, certifications, recall process and audits	Proposal automation →
Sustainability
Retailer sustainability surveys	Packaging, emissions and sourcing data	Proposal automation →

Three kinds of brand, three kinds of retailer ask.

Food and beverage

Retailers want allergen, safety and sourcing data for every SKU before it reaches a shelf.

They send: Vendor onboarding, food safety questionnaires, category reviews
They check first: GFSI certification, allergens, recall readiness

Health, beauty and personal care

Every claim on pack needs evidence behind it, and retailers ask to see it.

They send: Claims substantiation, safety questionnaires, RFPs
They check first: Substantiation, ingredient safety, testing

Household and general merchandise

Big-box retailers score suppliers on sustainability and packaging as well as price.

They send: Sustainability surveys, category reviews, onboarding forms
They check first: Packaging, emissions, supply reliability

One question, start to finish.

What happens to a single question when a retailer claims request lands.

The question

Provide substantiation for the "dermatologist tested" claim, including study design and date.

Example: retailer claims substantiation request, owned by regulatory affairs

01
It comes in
The request arrives through the retailer’s vendor portal or as a spreadsheet. Tribble reads every question and picks out the ones it has seen before.
02
Tribble drafts it
It matches the question to your approved claim and its evidence, and drafts the reply.
Sourceclaims substantiation file. Owner: regulatory affairs.
03
Only what’s new gets reviewed
The claim was updated for a new formula, so this answer goes to regulatory with the change marked.
04
It goes back in their format
The answers go back to the retailer in the format they asked for, ready to submit.

What it looks like in Tribble Respond.

Tribble reading a buyer's RFP workbook and listing how many questions it found on each tab — It reads the buyer’s file and finds every question, tab by tab.

The Loop in Expert dialog in Tribble, posting a review request to a Slack channel — Anything that needs an expert goes to them in Slack, with the question attached.

Account teams who give every retailer the same answer.

Tribble Engage answers sales and customer teams in Slack or Teams with the approved claim and its source, so the buyer at one retailer hears what the buyer at another heard.

Tribble Scribe records the call, drafts the follow-up and updates the CRM.

See Tribble Engage →

Example · Slack

Key account manager

@Tribble can we say the new bottle is made from 100% recycled plastic?

Tribble

Only for the 500 ml size. The approved claim covers that size, and the other sizes use the approved partial-recycled wording.

Sourcepackaging claims, approved by Regulatory

Mapped to the standards retailers ask about.

GFSI schemesSQF, BRCGS and FSSC 22000 food safety
FDA and FTC rulesLabeling and advertising claims
Prop 65California product warnings
Retailer sustainability programsSupplier emissions and packaging reporting
SMETAEthical sourcing audits
ISO 22000Food safety management

Tribble answers from your own evidence for each framework. Tribble itself is SOC 2 Type II compliant.

It learns from the tools your team already uses.

Claims files and specs in SharePoint, past retailer submissions in Google Drive, product notes in Confluence, account history in Salesforce. Tribble connects to them and keeps each one’s permissions.

The Sources screen in Tribble, showing connected tools such as Confluence, Google Drive, Salesforce and SharePoint — Connected sources in Tribble. Each one keeps the permissions it already had.

Why general-purpose AI isn’t enough for retailer requests.

Compare	Generic AI	Tribble
Answers from	Public training data	Claims and product data your teams approved
Product claims	Can overstate what’s approved	Only the claim regulatory approved, with its evidence
Certifications	Out of date	Linked to the current certificate
When a formula changes	Nothing updates	Update it once and every new response uses it
Consistency	Each team writes its own	Every retailer gets the same approved answer

Proof from a team doing the same work.

Customer story · Hardware

How BrightSign turned four disconnected systems into continuous, board-ready forecasting

Read the BrightSign story →

85%+of questions answered straight from approved sources, no one drafting by hand

500+leads gone quiet on one rep’s book, surfaced the first time the Brain looked

BrightSign isn’t a consumer goods brand, but its teams answer customer questions from one set of approved sources instead of four disconnected systems.

Rated by the teams that use it.

4.7/5G2 rating

175reviews on G2

21Fall 2026 badges across five G2 categories

Fall 2026, across RFP, AI Sales Assistant, AI Meeting Assistants, AI Proposal Generator Tools and Sales Analytics. Read the reviews on G2 →

Common questions.

Can Tribble keep product claims consistent across retailers?

Yes. Every answer comes from the claim regulatory approved, with its evidence attached, so each retailer gets the same wording.

We have hundreds of SKUs. Does that work?

Yes. Answers can be tied to a brand, a product line or a single SKU, and each one shows where it came from.

What happens when a formula or pack changes?

Update the approved claim once. New responses use it, and answers that relied on the old version are flagged for review.

Does Tribble work with retailer vendor portals?

Tribble drafts the answers from approved content and returns them in the format the retailer asks for, ready to submit.

Is Tribble secure?

Tribble is SOC 2 Type II compliant, and every source keeps its original permissions, so people only see what they’re allowed to see.

Bring your next retailer request.

Send a redacted category review, onboarding form or sustainability survey. We’ll answer it from your own material on the call, and show you which questions would go to each team.

Book a working session